Without a doubt, Ari Weiss made some of the smartest, funniest, most memorable ads of the past two decades. But he also made a beautiful family with three incredible kids—Layla, Luca and Lev—and way too many friends to list. In both his professional life and his personal life, he was the definition of a mensch, and those of us who were lucky enough to be near him will never forget him.

On this website, let’s remember the creative work that Ari loved to make, and the joy that so many of us shared in making it with him. These ads are only a part of who Ari was, but it was a part that truly reflected his intelligence, his integrity, his humor, and his creative spirit.